+609 622 2100 / +609 623 3722 info@primulahotels.com

our hotel story

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Primula Beach Hotel

A Legacy of Excellence

Primula Beach Hotel has been an icon of hospitality in Kuala Terengganu since 1977, offering worldclass accommodations, exceptional dining, and unparalleled service. With stunning ocean views and a commitment to sustainability, we are the first choice for business and leisure travelers on the East Coast.

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Awards & Recognition

  • Best 4-Star Eco Green Beachfront Hotel (Malaysia Tourism Industry Award 2022)
  • Consumer Choice Brand (IDEA Awards 2023)
  • Best Hotel for Sustainable Practices (Tourism Industry Awards 2024)
  • BeSS Certification (2023 - 2026) – Safe, Clean & Healthy Recognition
  • Halal Certification by JAKIM – All food and beverages served are Halal-certified

    • Our Vision: To be the preferred business and leisure hotel in the East Coast
    Our Mission: Excellence in service, sustainability, and financial performance
    Core Values: Customer First | Integrity | Teamwork | Innovation | Eco-friendly